Editorial

Clients

 

Brand editorial

Right now, I’m a Senior Writer at a language and behavioural science consultancy called Schwa (it’s a real word, and it’s fun to say). On a given day I might be workshopping a tone of voice, drafting guidelines, brainstorming campaign ideas or rewriting tricky complaint responses. Sometimes I’m revamping website content or transforming proposal templates. One of my favourite things is digging into “nudgy” comms and evaluating writing from a behavioural point of view.

Before that, I was Content Lead at Simba, with a focus on brand editorial (among many other things, I wrote, commissioned and edited a lot of blog posts). I launched Simba’s podcast, Sleep Life in May 2019, co-hosting it with The Gadget Show‘s Georgie Barrat. Together with our production partners at Pixiu, I helped research and script the show.

From 2013 to 2017, I was, varyingly, Social Media Manager, Senior Social Media Manager and Content Lead at TMW Unlimited, and its sister agency Things Unlimited. You can find out more about the digital and social media projects I worked on here, but for some clients there were also opportunities for longer form copy.

For one, you can check out some SEO optimised blog posts I worked on for the Danone Activa Live InSync launch. I either researched and wrote them from scratch to a tight brief that defined the audience and subject matter, or edited internally produced brand pieces to create a consistent tone across the whole site.

Journalism

Way back when, I launched my career as a technology journalist. As Deputy Editor of ShinyShiny.tv, I wrote and edited reviews and features on the latest phones, laptops and other gadgetry. They say nothing ever dies on the internet, but ‘they’ have clearly never tried to find an article they wrote in 2007.

From there I moved on to Dogs Trust, where I launched and ran the charity’s very first blog. This led to a commission for The Huffington Post, covering the challenges of renting with a pet.

Every writer has a sideline for the love of it, and I’m no different. By night, I don my bat cape as a features editor at One Room with a View. I’ve also been invited to review films as a blogger (and sometimes write about them just for fun).