Digital

Clients

 

Social Media

I’ve written weekly, monthly and yearly social plans and calendars for almost every client above – and provided 24/7 community management for most of them too. That included the wealth of documentation and training that sits around that: rules of engagement, social media policies, frequently asked questions and crisis management escalation plans.

And take it from someone who’s worked closely with legal teams in highly regulated industries: it’s both possible and desirable to create bold, valuable content while being ethical and thoughtful.

For a while I was even the Persil Mum. Which is why I know you can help get lipstick off your collar by rubbing it with bread. And here’s some content created by me in my kitchen (yes, I even crocheted the flower).

For brands I didn’t manage full time I was also quality control: post-by-post proofreading and sense-checking every calendar and piece of content those teams produced.

UX, Products and Video

Arguably there is nothing that is more important than the website for an e-commerce brand.

Over two years at Simba, the online mattress company, I wielded my keyboard over every product they had. Sometimes I started from scratch with messaging guides, at other times re-evaluating older copy in need of an update as the brand tone and consumer insight evolved. And I wrote strategy decks, blog posts, banners and social copy to help launch them.

I also scripted product explainer videos for the hero mattress product, pillow and duvet which we filmed with The Gadget Show‘s Georgie Barratt.

Websites

I was once part of a project to shift 2,000 pages of content from one CMS to another for Dogs Trust (rewriting it as we went). But it’s actually one of my smallest projects I’m most proud of.

While Content Lead at Things Unlimited, I wrote all the copy for the website. That included working with the MD and Chief Digital Officer to craft a compelling distillation of the agency mission, as well as gathering, writing and editing powerful case studies to showcase our work. And then I learned yet another CMS and uploaded it all.

My guilty secret: I’ve now learned how to use at least six different CMS interfaces – some bespoke and some off-the-shelf – and aside from Shopify and WordPress I can’t remember the names of any of them.

The industry’s guilty secret: they all end up being bizarrely similar, yet none of them do that one thing you need them to do for that specific site. So please forgive me and take my word for it that I can very quickly learn how to put your content where you want it.